Forbes 100 List: Brands Must Take Responsibility for Lack of Equality
The Forbes list of 100 highest paid athletes was released this week, and, controversially there wasn't a single female athlete amongst the list. Shocking.
But why are we suprised? Coverage of women's sport across the media is pretty sparse. In our sport, running, the situation is better but it's still not equal- in most international marathon races the women's race is a sideshow.
TV bosses aren't stupid- but they take the easy root to success. They know there is demand for Messi and Ronaldo so they give us more. It's lazy- the only way you can let the women's game flourish is to shine a light on it.
Brands are also to blame- lazily showcasing 'influencers' as opposed to generating interest in athletes for their sporting prowess. When I recently read 'Binky' from Made in Chelsea was fronting a Reebok Active Wear range I nearly lost my mind.
Brands can do so much more to create stories around athletes. Time they took responsibility.
RUNNING PODCAST- Listen to some of our inspiring interviews with top athletes, runners, coaches and dietitians.
We speak to Olympic race walker, Colin Griffin about the importance of strength and conditioning and biomechanics
This week we speak to Andrew Steele, Olympic Bronze Medalist in the 4 x 400m in Beijing. We spoke about what makes an athlete- from genetics and receptiveness to certain training stimulus, to learning through experience
We preview the London Marathon and interview inspirational Marathon runner Derek Rae- who despite losing the use his right arm in a motorcycle accident, has gone from a 3 hours Marathon time to a 2.30 World Champion!
This week we talk to Ultra Runner Courtney Dauwalter, whose mental toughness and desire to win have seen her take the Ultra world by storm
On this week’s show we talk to the fastest American women ever to run 10,000m, Molly Huddle.