Forbes 100 List: Brands Must Take Responsibility for Lack of Equality
The Forbes list of 100 highest paid athletes was released this week, and, controversially there wasn't a single female athlete amongst the list. Shocking.
But why are we suprised? Coverage of women's sport across the media is pretty sparse. In our sport, running, the situation is better but it's still not equal- in most international marathon races the women's race is a sideshow.
TV bosses aren't stupid- but they take the easy root to success. They know there is demand for Messi and Ronaldo so they give us more. It's lazy- the only way you can let the women's game flourish is to shine a light on it.
Brands are also to blame- lazily showcasing 'influencers' as opposed to generating interest in athletes for their sporting prowess. When I recently read 'Binky' from Made in Chelsea was fronting a Reebok Active Wear range I nearly lost my mind.
Brands can do so much more to create stories around athletes. Time they took responsibility.
RUNNING PODCAST- Listen to some of our inspiring interviews with top athletes, runners, coaches and dietitians.
We talk Marathon Nutrition with top dietitian, Renee McGregor
This week we talk to track speedster Marilyn Okoro. She give her tips for running faster and discuss her strained relationship with the then UK Athletics Head Coach Charles Van Commenee
We talk to Sports Psychologist, Andy Lane about Shaun’s mental shortcomings and how we can use his training over the next few months to get in the best possible shape for the Frankfurt Marathon in October
How do you fit training into a busy work schedule? We talk to newly crowned British 200m champion, Beth Dobbin about how she manages to make her career work around 4 jobs!
In an effort to leave no stone unturned, Shaun and Jermaine start to discuss race day nutrition and how an new product developed by Oxford University and the US Military might help Shaun hang onto his carb stores for longer!
On this week’s show we talk to the inspirational Tom Holden, the GB Junior International who has defied the odds after a serious accident in May 2017.
On this week's show we talk to top British athlete, Andy Vernon. We discuss his career- the keys to his success and longevity in the running game, and his preparations for the European Championships next month. We also discuss Shaun's training for #220orbust and look at how he has adapted to his new training regime!